Реклама
- Display Ads — ex. Yahoo!
- Search Ads — ex. Google
- Text Ads — ex. Google
- Video Ads — ex. Hulu
- Audio Ads — ex. Pandora
- Promoted Content — ex. Twitter, Tumblr
- Paid content links — ex. Outbrain
- Recruitment Ads — ex. LinkedIn
- Lead Generation — ex. MoneySuperMarket, ZocDoc
- Affiliate Fees — ex. Amazon Affiliate Program
- Classifieds — ex. Craiglist
- Featured listings — e.g. Yelp, Super Pages;
- Email Ads — as done by Yahoo, MSN
- Ad Retargeting — ex. Criteo
- Real-time Intent Ad Delivery
- Location-based offers — ex/ Foursquare
- Sponsorships / Site Takeovers — ex. Pandora
Торговля
- Retailing — ex. Zappos
- Marketplace — ex. Etsy
- Crowdsourced Marketplace — ex. Threadless
- Excess Capacity Markets — Uber, AirBnB
- Vertically Integrated Commerce — ex. Warby Parker
- Aggregator — ex. Lastminute.com
- Flash Sales: Gilt Groupe, Vente Privee
- Group buying — ex. Groupon
- Digital goods / downloads — ex. iTunes
- Virtual goods — ex. Zynga
- Training — ex. Cloudera (??), -> Coursera
- Pay what you want — ex. Radiohead
- Commission — ex. SharesPost
- Commission per order — ex. Seamless, GrubHub
- Auction — ex. eBay
- Reverse Auction — ex Priceline
- Barter for services ex. SwapRight
Подписки
- Software as a Service (SAAS) — ex. Salesforce
- Service as a Service — ex. Shopify
- Content as a Service — ex: Spotify, Netflix
- Infrastructure/Platform As A Service — ex. AWS
- Freemium SAAS — ex. Dropbox
- Donations — ex. Wikipedia
- Sampling — ex Birchbox
- Membership Services — ex Amazon Prime
- Support and Maintenance — ex 10gen, Red Hat
- Paywall — ex. NYTimes
- Voice and video-conferencing — ex. Uberconference
Peer to Peer
- Peer-to-Peer Lending — ex. Lending Club,
- Peer-to-Peer Gambling — ex. BetFair
- Peer-to-peer buying — ex Etsy
- Peer-to-peer insurance/home/car — ex (??)
- Peer-to-peer computing (CrasPlan storage, or SETI@home)
- Peer-to-peer service — ex. Mechanical Turk, TaskRabbit
- Peer-to-peer Mobile WiFi/Tethering — ex (??)
Transaction processing
- Merchant Acquiring — ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
- Intermediary — ex. IP Commerce (POS 2.0), CardSpring
- Acquiring Processing — ex. Paymentech
- Bank Transfer — ex. Dwolla
- Bank Depository Offering — ex. Simple, Movenbank (spread on average deposits)
- Bank Card Issuance — ex. Simple (interchange fee per transaction)
- Fullfilment — ex. Amazon
- Messaging — ex. Peer-to-Peer SMS, IM, Group Messaging
- Telephony — ex. termination/origination in public telephony networks (skype out/in)
- Telephony — ex. termination/origination within private telephony cloud (e.g. native skype)
- Payment Gateways: Mobile -ex. Braintree
- Platform Monetization («Tax») — Facebook Credits; iO6 30% cut.
Лицензирование
- Per Seat License — ex. Sencha
- Per Device/Server License — ex. QlikView
- Per Application instance — ex. Adobe Photoshop
- Per Site License — ex. Private cloud on internal infrastructure
- Patent Licensing — ex. Qualcomm
- Brand Licensing — ex. Sesame Street
- Indirect Licensing — ex. Apple Volume Purchasing
Data
- User data — ex. BlueKai
- Business data — ex. Duedil
- User intelligence — ex. Yougov
- Search Data — ex. Chango
- Real-time Consumer Intent Data — ex. Yieldbot
- Benchmarking services — ex. Comscore
- Market research — ex. GLG
Mobile
- Paid App Downloads — ex. WhatsApp
- In-app purchases — ex. Zynga Poker
- In-app subscriptions — ex. NY Times app
- Advertising — ex. Flurry, AdMob
- Digital-to-physical — ex. Red Stamp, Postagram
- Transactions — ex Hailo
Игры
- Freemium — Free to play w/ virtual currency — ex. Zynga
- Subscription- ex. World of Warcraft
- Premium — ex. xBox games
- DLC — (Downloadable Content) — ex. Call of Duty
- Ad Supported — ex — addictinggames.co
